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In the Social Media Marketing course, students will explore how social media is an integral part of a successful marketing campaign. A progressive aim of any social media effort is to add value to the online community experience and to strengthen the brand&#39;s presence within these communities. Evaluating the consumer&#39;s mindset and altering the marketing efforts to match these demands completes this complicated task. Throughout this course, students will learn how to incorporate these methodologies into their marketing campaign to create a strong presence in online communities.

Social Media Marketing

Explore how social media can be an integral part of successful marketing campaigns, as you learn how to create a strong presence in online communities.

The Search Engine Optimization course introduces students to the complex topic of search engine optimization (SEO), which is the process of improving the volume and quality of consumer traffic to a website from search engines through search results. This course addresses topics such as link building, site structure improvements, conversion tracking, strategic keyword development, and understanding the barriers to SEO. Students will examine SEO strategies and develop methods to increase quality website traffic.

Search Engine Optimization

Understand how optimizing your content can improve the volume and quality of consumer traffic to your website.

Students in the New Media Marketing Course will learn how an organization determines which new media approaches will accomplish its marketing goals and further its success. Students will analyze the ways in which organizations identify and engage influencers in its target market using mobile, social media, content marketing, online video, and location-based technologies.

New Media Marketing

Learn how organizations determine which new media approaches will accomplish their marketing goals as you explore how to identify and engage influencers.

Students in the Digital Marketing Fundamentals Course will analyze the growing influence of digital marketing and how to harness the power of the Internet and technology to help an organization become a strategic force on the web. Students will also analyze the best strategic methods for success in the ever-changing digital realm.

Digital Marketing Fundamentals

Analyze how to harness technologies to help an organization become a strategic force online.

Learn more about the dynamic world of digital marketing as you explore topics like social media marketing, building brand trust within online communities, search engine optimization and how to make sure that your customers can find you, how different approaches to new media production can help an organization accomplish its marketing goals, and how to measure it all to know what worked and what didn’t. This four-course stack will prepare you to dive deeper into digital marketing and build a career in this ever-growing industry.

Fundamentals of Digital Marketing

Learn more about the dynamic world of digital marketing as you explore how to help an organization accomplish its marketing goals, with courses in social media marketing, SEO optimization, new media marketing, and more.

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Established in 1979, Full Sail University offers a different kind of education for students who dream big. We offer both online and on-campus graduate and undergraduate degree programs that span the worlds of emerging technologies and entertainment media. Each program is career-focused with accelerated curriculum taught by instructors with real-world experience in their industry.

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Our courses are career-driven, creative, and taught by professionals in the industry. These courses help you build valuable skills in the subjects you care about.

Fast, focused, and designed for doers, these programs offer a curated selection of key courses for your area of interest, giving you vital new skills as well as transferrable Full Sail credits.

As a Full Sail DC3 student, you’ll be able to ask questions and get feedback on your work so you can improve and build your skills.

All Full Sail DC3 curriculum is created in collaboration with people who’ve done the work and know the subject - from sportscasting to audio engineering.

Built by Full Sail University, using everything we’ve learned in 40+ years of offering hands-on, project-based degrees for the world of entertainment media and emerging technologies.

We built Full Sail DC3 to give you the freedom to choose your learning path - take a single course to learn a new skill or start building course credit you can use towards a university degree - it’s up to you.

In addition to single courses eligible for Full Sail course credit, Full Sail DC3 features original content built around what you want to learn.

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All courses at Full Sail DC3 are taught by expert, engaged educators who have years of experience in their subject. They bring a deep knowledge of industry best practices and workflows and share it with you, to support your education and help move you along your learning path.

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