Catalog / Course Stack

Fundamentals of Digital Marketing

Course Stack Details

  Key Topics

Consumer mindsets, social media, marketing campaigns, search engine optimization, conversion tracking, link building, content marketing, digital influencers.


4 Courses

  Available Start Dates

Oct 23, Nov 20, Jan 8 (4 months, 100% online)

Cost to Enroll


Payment plans available

Credits earned after completing this course may transfer to relevant Full Sail University degree programs.

Learn more about the dynamic world of digital marketing as you explore topics like social media marketing, building brand trust within online communities, search engine optimization and how to make sure that your customers can find you, how different approaches to new media production can help an organization accomplish its marketing goals, and how to measure it all to know what worked and what didn’t. This four-course stack will prepare you to dive deeper into digital marketing and build a career in this ever-growing industry.

Who This Is For

Students interested in building a career path in digital marketing, or looking to market their own entrepreneurial idea or product.

What You'll Learn

  • How to harness essential internet technologies to build strategic digital marketing plans
  • Ways to determine which new media approach is the right one to accomplish your marketing goals
  • The importance of optimizing your efforts to take advantage of the search algorithms that drive the internet
  • How to utilize social platforms and online communities to build your presence and improve your brand

Enroll Now. Pay over time with Klarna.*

*Monthly financing through Klarna issued by WebBank, member FDIC.  

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Course Prerequisites

What You’ll Need

  • Basic computer skills

  • A Mac or PC computer

What You’ll Receive

All students will receive temporary licenses for:

  • Microsoft 365
  • Zoom

Included Courses

Social Media Marketing

Social Media Marketing

Explore how social media can be an integral part of successful marketing campaigns, as you learn how to create a strong presence in online communities.

Search Engine Optimization

Search Engine Optimization

Understand how optimizing your content can improve the volume and quality of consumer traffic to your website.

New Media Marketing

New Media Marketing

Learn how organizations determine which new media approaches will accomplish their marketing goals as you explore how to identify and engage influencers.

Digital Marketing Fundamentals

Digital Marketing Fundamentals

Analyze how to harness technologies to help an organization become a strategic force online.

Our Instructors

All courses at Full Sail DC3 are taught by expert, responsive educators who have years of experience in their subject. They bring a deep knowledge of industry best practices and workflows and share it with you, to support your education and help move you along your learning path.

Inside the Fab Lab, an instructor points to a schematic on a screen in front of a student while other students chat in the background.

About Full Sail DC3

Full Sail DC3 is a dynamic, short-form education platform that offers online courses and accredited certifications. With the values and benefits of Full Sail University, DC3 is backed by over 40 years of experience in entertainment media and emerging technology, as well as more than a decade of experience delivering compelling online education.

Learn More About DC3
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Ready to Get Started?

Enroll Now