The Business in the Entertainment and Media Industries course explores the evolving infrastructures across various industry sectors. Students will examine emerging innovative business strategies within these creative industries as well as current business trends. Students will also identify the variety of careers available for business professionals in these industries and their respective skill sets, with an eye toward developing the abilities that are vital to their chosen fields.

Business in the Entertainment and Media Industries

The Introduction to Sportscasting course will expose students to the fundamentals of sportscasting, including basic television and production terminology. Students will learn the art of creating and executing a sportscast and gain experience writing their own material, appearing on camera, and recording voice-over. They will build their essential skill set for functioning in any newsroom, including the ability to read a rundown, run a teleprompter, and edit simple audio.

Introduction to Sportscasting

In the New Media Tools course, students will evaluate new-media tools along with past methods and media outlets. Students will examine these communication avenues and their effectiveness. Students will explore a variety of media used in digital and online environments to accomplish course projects and further their understanding of new-media tools, including images, text, and streaming video and audio. Students will gain an understanding of the unique possibilities and challenges of new media by learning the technology, techniques, and methods of storytelling on multimedia platforms. By studying examples of existing interactive programs, students will develop strategies to solve real-world problems, which will assist them in their future media careers.

New Media Tools

The Sports Digital Production course introduces students to the foundational elements of still photography and video production for the purpose of content creation. Students will learn the skills required of professional photographers and picture editors in creating photographic and multimedia packages. By studying field-producing techniques and methods for reporting, messaging, and storytelling through video, students will practice learning still and video camera functions and begin to train their critical eye.

Sports Digital Production

The Broadcast Writing course introduces the writing and reporting skills essential to sports journalism, broadcasting, and broadcast storytelling. Students will learn how news is gathered, evaluated, and distributed. They will also further explore the role that sports journalism and broadcasting play in the progressive media landscape. Focus will be placed on understanding the dynamic that exists between reporters, hosts, and sports organizations.

Broadcast Writing

The Project I: Personal Branding course combines hands-on learning experiences with summative and formative portfolio assessments. In this course, students will explore, build, and assess their professional brand identity, points of differentiation, and areas of expertise to highlight online.

Project I: Personal Branding

In Portfolio I: Personal Branding, students will create a digital portfolio website to serve as the foundation for their online presence. By the end of the course, students will have a digital platform to showcase their skills and knowledge to future employers and industry professionals.

Portfolio I: Personal Branding

Learn the fundamentals of sportscasting, videography, and how to build an on-air personality. Students in this certificate program gain a well-rounded skill set in sports content presentation, including writing news material and performing voice-overs for broadcast.

Sportscasting

The Sportscasting certificate program prepares students with a well-rounded industry skill set videography, voiceovers, and building an on-air personality.

The Introduction to Sportscasting course will expose students to the fundamentals of sportscasting, including basic television and production terminology. Students will learn the art of creating and executing a sportscast and gain experience writing their own material, appearing on camera, and recording voice-over. They will build their essential skill set for functioning in any newsroom, including the ability to read a rundown, run a teleprompter, and edit simple audio.

Learn the basics of sportscasting, as you get experience with writing your own material, appearing on camera, and recording voice-over.

Vocal presentation impacts every aspect of broadcasting and communication. The Vocal Training for Sportscasting I course demonstrates how to recognize and develop vocal richness and authenticity at an introductory level. Students will explore the philosophy of communicating with audiences and study the pillars of vocal communication. Students will also perform basic vocal exercises and drills to start developing their vocal instrument.

Vocal Training for Sportscasting I

Start developing your unique vocal style and authenticity in this course, as you work through vocal exercises and drills.

The Advanced Interviewing for Sportscasting course presents the vital elements and professional practices needed to conduct insightful and successful interviews. Interview preparation and execution strategies are broken down through step-by-step instruction, preparing students to thrive in any interview situation—from sit-down, long-form interviews to short, three-question sideline formats. Through analyzing real-world examples, students will identify critical strategies used in the industry. Students will be challenged to practice and hone their skills and adaptability in various simulated and authentic interview scenarios.

Advanced Interviewing for Sportscasting

Learn what makes a successful interview in this course, as you explore strategies that will prepare you to thrive in any interview situation.

The Broadcast Writing course introduces the writing and reporting skills essential to sports journalism, broadcasting, and broadcast storytelling. Students will learn how news is gathered, evaluated, and distributed. They will also further explore the role that sports journalism and broadcasting play in the progressive media landscape. Focus will be placed on understanding the dynamic that exists between reporters, hosts, and sports organizations.

Learn how news is gathered, evaluated, and distributed, as you explore the role that sports journalism and broadcasting play in the media landscape.

Sportscasting is a dynamic field that requires much more than just knowledge of and passion for sports. You need a variety of skills you’ll use both on and off the camera; before, during, and after the game. This course stack will give you an introduction to those skills – from vocal training and interviewing, to broadcasting writing – so you can start building your professional portfolio and video reel.

Foundations of Sportscasting

This course stack will give you an introduction to the skills you need to start building your professional portfolio and video reel – from vocal training and interviewing, to broadcasting writing.

A great interview requires skills and preparation that start long before the first question is asked. In this course, legendary sportscaster Dan Patrick will take you through strategies for asking compelling questions, conducting a successful interview, and finding subjects that match your skills. Dan has built an inspiring four-decade career across the industry -as a sportscaster and reporter on “The Dan Patrick Show” and ESPN SportsCenter’s Sunday Conversation, and he has a wide range of experience going in-depth with personalities like Michael Jordan, Larry Bird, Reggie Jackson, and Bill Murray. In this exclusive course, he’ll use his experience in the industry to share what works and show you how to make the most of your opportunities.

The Art of Interviewing

Legendary sportscaster Dan Patrick takes you through the strategies you need to ask compelling questions and conduct a successful interview, as he shares insight and experience gained over the course of his four decades in sports reporting and sportscasting.

Whether it’s Westworld or Westeros, creating epic worlds on screen is a complicated job that balances technical know-how with industry nuance and creative vision. If you’re interested in a career in the television and motion picture industry, you want to learn from someone who has done it. Someone like Stephen Beres. He’s an Emmy-winning Producer and Technologist who has worked on some of the biggest shows in television history, including HBO’s Game of Thrones, Westworld, and True Detective. In this course, Stephen draws from his years of experience to give in-depth insights into the visual language of cinema.

The Craft of Cinematography: Mastering Visual Language

Emmy-winning producer Stephen Beres takes you through techniques he’s used working on shows like Game of Thrones and Sesame Street.

Mixing music is an art form, and if you want to understand it, you need to learn from the best. That’s where Full Sail University Hall of Fame alumni Leslie Brathwaite comes in - he’s a mix engineer who has spent his career working with some of the music industry’s biggest names on some of their most iconic songs and albums. We’re talking about albums like OutKast’s Stankonia, Cardi B’s Invasion of Privacy, and songs like Pharrell Williams indelible hit “Happy.” In this exclusive Full Sail DC3 course, Leslie takes you through what’s he’s learned along the way - like how to work with artists and producers, how to build up a mix piece by piece, and not only which tools Leslie uses for the job, but more importantly… why. It’s a hands-on tour through the craft of mixing, with one of the best to guide you.

The Craft of Mixing Hit Records

Join Grammy-Winning Mix Engineer Leslie Brathwaite on a step-by-step journey through what he’s learned working with some of the music industry’s biggest names - like OutKast, Cardi B, and Pharrell Williams - on some of their most iconic songs and albums.

The Color Theory course exposes students to the theories and application of color as it relates to both print and screen. Historical and geographical perspectives will be discussed. Students will review methods and techniques for using color to create impact as well as necessary color-correction practices for the various delivery options. In this course, students will learn how color can impact original design concepts across multiple media types.

Color Theory

Begin an exploration of the theories and application of color as it relates to both print and screen.

Before a game is released to the public, it undergoes rigorous quality assurance testing to find and fix bugs. QA testers help spot glitches as well as evaluate other aspects of the game as a “first end user,” a player who hasn’t worked on or experienced the game before. This program, designed with direct industry feedback from professional developers like EA Tiburon, Epic Games, and Insomniac, covers the skills required to QA test games, from best practices and tools of the trade to career paths in QA testing.

QA Testing for Games

Learn the QA techniques, tools, and workflows used by companies like EA Tiburon and Epic Games.

The Recording Principles course introduces students to the theory and operation of essential audio tools ranging from microphones to mixers. Primary topics include audio basics, signal flow, basic microphone techniques, gain staging, audio processors, and basic file and session management.

Recording Principles

Learn about the theory and operation of essential audio tools ranging from microphones to mixers.

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Sportscasting

Courses

Advanced Interviewing for Sportscasting

Broadcast Writing

Introduction to Sportscasting

Vocal Training for Sportscasting I

Course Stacks

Foundations of Sportscasting

Accredited Certificates

Sportscasting